Now in its 19th year, ISM Middle East continues to be the MENA region’s leading trade event dedicated to confectionary and snacks. In 2025, the global industry event welcomed a record-breaking 725 exhibitors from 66 countries and over 25,000 buyers, and this year is set to be bigger and bolder than ever.

Attendees will enter a world of vibrant flavors, exotic sweets and culinary innovations, where global brands, buyers and innovators join together to explore opportunities, unlock growth and shape the future of the industry.

This year will feature a strong focus on innovation for sustainability, with more than 120 expert-led talks and panels exploring ethical sourcing, waste reduction and next-gen eco-friendly packaging. Industry leaders will also discuss critical strategies shaping the industry, including how AI is revolutionizing product development.